Yes Man? No Sir.
Written by Carl Foisy
In digital marketing one thing is clear; There will always be a solution. While the internet and all that is digital has very few limitations on what is possible, with how we work and what we do, we work with intention. The combination of our hospitable human nature and fact that our services focus on achieving targeted business goals makes it tough to say no. Thankfully our methods and techniques bring success to those we work with, and over the decades we’ve found that it’s not about saying Yes or No to requests, it’s about knowing what, when and why to say Yes or No.
For so many reasons it’s hard to say no to a business owner that wants something specific. We love new challenges and bringing cool new ideas to life. But if we receive a request that should be a ’no’, before saying no we first like to identify what the business owner wants to achieve, because we know there will always be a correct and/or suitable solution that we can use/apply to achieve the primary goal. We don’t say yes or no because of nothing, we do it with purpose.
Being marketing professionals that work primarily with locally owned and operated businesses, fundamentally we follow best practices for the greater good of the brands we represent and promotions we craft and deploy. Going against these tried and true standards can cause unexpected static, and work against achieving the primary goal.
The way we practice marketing at Marketing by the C is very calculated and full of intention. We plan our work and work our plan with every business and campaign we help. Our level of transparency, and our on-demand as-needed on-call service is unmatched to any other local marketing firm. The actions we take are directly connected to driving success to the people, programs, and businesses we work with. And when it comes to working closely with local business owners and family owned companies, when we say ‘no’, they know it’s with good intentions, and that we’ll have a reliable way to do and get the results they want….the right way, and in the most sustainable fashion.
If you’re looking for a marketing ‘Yes Man’, you won’t find it here. But if you’re looking for experienced practitioners who care about doing the job most efficiently, will be forthcoming and up-front with hindsight-filled advice, and prefers to aim directly at targets, then we might be a good fit to work together, just give us a call.