Social Media Refresher
Written by Carl Foisy
With social media, individuals have the freedom to say what they’d like on personal profiles. But when managing a business’s profile and identity we must be more careful on what we say and how we say it. Everything from hashtags and geo-tagging, to including avenues for conversion and being genuine, there are many factors to take into consideration before sharing on social media.
Most importantly, alway respect and show love to the audience. In many ways this is much easier than most think. It requires selflessness and humility to speak as a business in order to maintain a healthy respect with the people. When information is shared effectively, with quality and genuine intentions, there are less missed opportunities and more goodness across the board.
Using hashtags properly is an art that requires forethought and intent. There is proper etiquette on how, where and when to use hashtags. The overuse of hashtags is a turn-off and literally jamming the system with irrelevance and spam, while some businesses believe their business name should be a hashtag worthy of trending. It’s clear theres a Wild Wild West mentality to hashtags, but only because some folks just don’t understand clearly.
Not only do people love to use too many hashtags, for some reason they also love to overuse exclamation points. Let’s be clear here, there is only so much to be excited for with a social post. When either every sentence in a social post ends with an exclamation point, or someone has decided to include more several exclamation points in a row, the excitement is lost.
Be careful geo-tagging your business, at your business. When your audience already knows where your business is, it looks silly to mark a post with your business at your business. It’s cool to select the city or neighborhood you’re located in, but we already know you are where you are because you are.
All in all we share these tips and articles to help shed light on some unspoken topics. Since marketing is a luxury that requires time and money, we believe it shouldn’t be managed lightly, especially with social media marketing. So when you start to adopt these fundamentals and refined techniques, and begin to focus on quality sharing by planning ahead and considering your audience’s wants and point-of-view, that is when you start contributing the goodness every audience respects and remembers.
